Vattenfall asked us to create a landing page that inspires visitors to want to learn more about – and join – the journey towards fossil-free living within one generation.
The design didn’t just need to capture the interest of the visitors at first glance. It also had to be informative and engaging enough to attract new customers.
As we know people are more likely to care if they get an emotional connection to what they see, we focused on making the site dynamic and visually engaging. We welcome the visitors onto the page with a pre-roll film of all the great things that are happening for the climate right now. As they scroll down they are met by moving images of nature and can read short and concise proof points of why they should choose Vattenfall as their energy provider – and why it would contribute to all the great things that are happening for the climate.
